Chapter 1: INTRODUCTION
CHAPTER 1 – INTRODUCTION 1.1 Research Motivation My full name is Fauziyah binti Md Aris and I am well known as Qash Aris. I considered it as my commercial name and I used it for creative activities such as scriptwriting, directing, producing, and songwriting. Being creative and actively involved in the Malaysian Creative Industries, particularly in the film and television (TV) productions for various TV stations like ASTRO and RTM, give me a quite fulfilling in terms of my own creativity and my spirituality as a human. As someone, who did not have formal learning qualification in creative arts, I find it sometimes quite overwhelming, thinking that there are so much that I do not know and there are so much for me to learn. I, then, pronounced myself a self-directed learner, a lifelong learner that need to look for new knowledge, experience, and skills such as creative skills, technical skills, interpersonal skills, and leadership skills. Interestingly I am not